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Why Buying Facebook Followers Makes Little Sense

FB

The number of small businesses using Facebook is steadily increasing, with more than 30 million SMBs now active on the social media platform. One practice which appears to be increasing in popularity is for a new business to increase their followers by buying ‘likes’. Sites such as fiverr.com allow people to purchase likes on Facebook for as little as $5 per 100. The belief a business page with 500 likes looks more impressive than one with 50 is understandable but there are three reasons why buying followers is a bad move for a business.

1) Fake Likes are Damaging to Edgerank

The ‘likes’ you can buy are not from real people – they will be from fake profiles registered en-mass by the same person or company. They won’t engage with your posts or provide anything other than a +1 to the followers count. While a Facebook user cannot see who has liked a page, Facebook itself can. Edgerank is a quality score used by Facebook to calculate the importance of your page. When Facebook detects the majority of your followers never engage with or view your page they will assume your page is of low quality and unimportant. Posts made by unimportant business pages will rarely appear on people’s newsfeeds.

2) Fake Likes are Suspicious

pjWe have a client who has used Facebook as a business tool since 2010. PJ The Showman is a children’s entertainer who is very active on Social Media sites and has built up a Facebook audience of over 1500 followers. He posts daily and has a high level of engagement with the majority of his posts receiving likes and comments. It is easy to see why his page has so many likes, but for a new page to instantly gain hundreds of followers with very low activity or engagement… there is instantly an air of suspicion which can damage the trustworthiness of your business. It is better to have a few active followers on a busy page than many followers on an empty page.

3) Fake Likes won’t Help Grow your Business

Having a Facebook page isn’t a competition to see which business can score the highest number of followers, it’s a business tool for generating leads. It’s important to have that mindset else the time spent on Facebook will ultimately be wasted.

Alternatives to Buying Fake Likes

While buying likes is a bad decision, running a Facebook page with one follower doesn’t look impressive. If your business is new to Facebook then be open about it – ask existing clients to engage with your new page and encourage friends and family to share your content. As long as you create useful or interesting Facebook content your circle of followers will slowly increase over time. You can run competitions or special offers as an extra incentive for liking your page, just don’t see followers as just a popularity counter – see them as a means to growing your business.


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GNU Terry Pratchett

pratchett

We were very sad to hear the news of Sir Terry Pratchett’s death. As part of the ongoing ‘GNU Terry Pratchett‘ project, we are offering to add the ‘X-Clacks-Overhead’ header to any of our clients’ websites as a free update.

In the Discworld novel Going Postal, Sir Terry wrote about the death of John Dearheart, an operator of a ‘Clacks’ semaphore tower, and how it was marked by fellow Clacks workers. Dearheart’s name was added to an admin message and sent around the network prefixed with three characters, GNU.

G: send the message on
N: do not log the message
U: turn the message around at the end of the line and send it back again

In this manner the legacy of Dearheart was kept alive by the belief “A man is not dead while his name is still spoken“. Whilst the name of a highly popular author who wrote more than seventy books is unlikely to be forgotten in the immediate future, the GNU project is a light-hearted and fitting tribute.

A free Chrome browser-plugin is available through the Google Webstore which adds a notification icon to the address bar whenever a GNU-supporting website is visited. As well as a large number of personal and small business sites (including our own), many large companies have also joined in and are now using the X-Clacks-Overhead header. These include;

The Guardian
Waterstones
The Register

Further information about the project can be found on the www.gnuterrypratchett.com website.

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Guidance for School Websites

School Website Guidance

In September 2014 the Department for Education published instructions detailing the information all maintained schools must include on their website. We have used this information to produce a check-list of required content a school website must include in order to comply with The School Information (England) (Amendment) Regulations 2012.

The guide can be downloaded as a PDF from the following link:
Guidance for School Websites v2


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