Looking at a list of the most popular web sites on the internet it’s clear to see that social sites have a healthy presence at the top of the rankings. Amongst the major platforms used is Pinterest, a relative newcomer to the growing world of Social Media. Pinterest was launched at the start of 2010 and has rapidly grown in popularity. While other platforms have a larger following, research by shareaholic.com shows Pinterest is becoming more widely used as a tool to drive visitors to linked sites. The following graph shows the percentage of referral traffic generated online by each social platform last month.
The undisputed leader is clearly Facebook but Pinterest is managing to outperform all other social sites combined. That is quite an achievement and one which should definitely prompt website owners to consider including it in their social marketing activities.
Having a website appear at the top of search pages is often seen as being of such high importance that many businesses invest huge quantities of time and money to achieve it. The ease of which a first page ranking can be achieved depends on the strength of the competition. For niche markets targeting a single country or region it can be very simple to reach the top of the search engine results pages (SERPs) by just creating a fantastic website.
This week has seen the release of another search algorithm update by Google; the long awaited Penguin 3.0. Algorithm updates are usually a tense and exciting time for website owners as it can mean a dramatic shuffling of the organic search results. Sites which previously ranked highly can vanish completely whilst poorly performing but well written sites may receive a well-deserved boost and start ranking more competitively for their targeted keywords. Continue reading