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Google’s Penguin Update Launches – Spammers Hit Hard

penguin3

This week has seen the release of another search algorithm update by Google; the long awaited Penguin 3.0. Algorithm updates are usually a tense and exciting time for website owners as it can mean a dramatic shuffling of the organic search results. Sites which previously ranked highly can vanish completely whilst poorly performing but well written sites may receive a well-deserved boost and start ranking more competitively for their targeted keywords. Continue reading »

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Launch of .london domain names

london

New .london domains are now available for registration – unlike the recently released .uk extention, .london domains are offered on a first-come-first-served basis so you do not need to already have registered the .co.uk version of the domain. Continue reading »

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Writing Flawless Product Pages for eCommerce Sites

productdescriptions

Buying products online is more convenient for a customer than visiting a bricks and mortar shop but it is often regarded as riskier. The shopper is relying on the information you provide and there is likely to be an underlying fear the product will not match up to expectations or be unsuitable for their requirements. It is vital the information you provide is accurate and helps to instil trust in your online shop. Continue reading »

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