SEO – Four Reasons You’ve Lost Rank

Posted on May 7, 2012 by Ardant

The position of your site within search engine results pages (SERPs) can play a major part in determining the amount of traffic reaching your web site. Reaching a top #3 rank for your chosen keywords is often seen as a milestone in search engine optimisation – conversely, suddenly vanishing from the front page can cause a huge amount of concern, especially if there appears to be no logical explanation. Knee-jerk reactions to the demotion can cause the problem to escalate, especially if the underlying reasons for difficulties haven’t been addressed. If you notice that your website has lost rank, there are several possible explanations.
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Domain Name Disputes

Posted on March 27, 2012 by Ardant

With the pool of available names decreasing daily, there is little surprise that disputes arise from domain registrations. As a rule of thumb, domains are registered on a first-come first-served basis but there are several scenarios that can result in complaints being raised. Continue reading →

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Recovering Expired Domains

Posted on March 11, 2012 by Ardant

Last month we talked about various mistakes to avoid when picking a domain name. One mistake which didn’t make the list was not remembering to renew it over the following years. Continue reading →

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Choosing a Domain Name – Six Mistakes to Avoid

Posted on February 3, 2012 by Ardant

Having a great domain name plays a vital part in establishing your website – the words or letters you choose play an important role when visitors first discover your site and subsequently when they talk about your site to others. A badly thought out domain name can have a detrimental effect on the success of your website – here are six mistakes to avoid when registering a domain. Continue reading →

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Selling Abroad

Posted on January 15, 2012 by Ardant

Selling your products or services abroad can be a fantastic way of reaching new markets and increasing the reputation of your brand. However it does bring with it unique challenges which will need to be addressed before your international ventures can take off successfully. This week we will be looking at one of the first hurdles you’ll meet when establishing your brand outside of the UK. Continue reading →

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Growing your Business with Google+

Posted on January 4, 2012 by Ardant

Google’s latest venture into the world of social networking may be experiencing teething troubles, but Google+ could still be worth considering for your business.
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Free SEO Report for your Website

Posted on December 23, 2011 by Ardant

Is your site optimised for search engines? If you have any concerns about your website’s SEO, we can perform a free health check for you. This will highlight areas within your site which could be improved upon and identify any issues which are negatively affecting your rankings within the four major search engines.

Upon receiving your request form we will compile a report for you within 48 hours. There’s no catch or obligation – if you would like to discuss any further service we may offer, feel free to contact us at your convenience. To get started, click on the button below.

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Enhancing Visitor Experience

Posted on December 7, 2011 by Ardant

When creating a website, it’s important to address four key components; design, content, usability and visitor experience.

Good design and content are easily defined – the design must appeal to its target audience whilst the content must be informative, engaging and unique. Usability refers to the ease of use of the website (such as how intuitive the navigation system is) and how accessible the site is to people of all abilities. ‘Visitor experience’ is affected by the usability of the site, but also includes taking into account the visitor’s own environment – their computer. Continue reading →

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Facebook for Business

Posted on November 24, 2011 by Ardant

Although it was initially used as a social platform for students to communicate with friends and share media, Facebook has moved beyond its original function and is becoming a powerful business tool. Thousands of businesses promote their companies and products through Facebook and the boundaries between social and professional networking are becoming increasingly blurred.
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Changing your Domain Name

Posted on November 10, 2011 by Ardant

A client has approached us wanting to perform a complete rebrand of their business – this has raised a number of points which may be useful to share. As well as requiring a minor rebuild of their web site and stationary to reflect a new logo and name, the actual domain name will also need to be changed. At first glance this may sound as simple as just purchasing a new domain and uploading the site files, but there are several points to consider before any alterations are made, as badly executed changes could be detrimental to your online brand and business. Continue reading →

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